About Us

Who are We???

We are a group of health-conscious millennials who, like many others, grew up with easy access to processed junk food. In 2019, just before the COVID-19 pandemic, we realized a critical health issue: the detrimental impact of excessive sugars and carbs. We discovered that 95% of the food we consume daily is harmful, leading to early-onset diabetes and other health problems.

Does Breakfast really Matters? Let’s see Y??

As the saying goes, "Eat breakfast like a king, lunch like a prince, and dinner like a pauper." Dietitians regard breakfast as the most important meal for maintaining your health and ensuring your body functions properly. A nutritious breakfast helps stabilize insulin levels, reduces the risk of diabetes and obesity, and provides the energy needed to improve brain function and overall well-being.

Our Mission Effort to Serve you! 

Our mission is to transform breakfast into a healthier, more nutritious meal. According to an article, We found that 1 in 4 people either skip breakfast or consume meals lacking proper nutrition. This issue is prevalent among millennials due to:

  • Lack of time
  • Dependence on store-bought, processed foods
  • Reliance on sugary cereals like corn flakes
  • Blah
  • Blah
  • Blah

The list never ends!!! Because you are unable to find the right FIT… Because,

You like the taste,, but product has sugars 

You like the price but taste is bad. 

You might even like the price and taste but it is unhealthy…

And Guess what we cracked the code!! 

Our Formula that Fits Just right for you

To address these concerns, we have created a delicious and nutritious breakfast cereal that is completely free from sugar and preservatives. Our products are made with clean ingredients and superfoods such as Ragi, Jowar, Bajra, and Oats, ensuring you start your day with a healthy and balanced meal.

Join us in making a positive change to your morning routine with our wholesome cereals. Here’s to healthier breakfasts and better days!